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Scrolling Hours: Understanding Modern Social Media Trends

Putri Santoso

Putri Santoso

This paper explores how young people and working adults use social media daily, which platforms they prefer, and how this affects their time, behavior, and mood. Based on a direct survey of 50 respondents, it highlights clear trends in platform popularity, peak usage hours, reasons for scrolling, and emotional responses after usage. The findings show both the benefits and drawbacks of high daily engagement, offering practical ideas for better design and more mindful online habits. The paper also suggests areas for future research to expand on these trends with larger samples.

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